Who a customer sees a message from

A customer is talking to a person, and their reply has to reach that person. So MegaHub works out who a message is from rather than stamping the brokerage's address on everything.

How it decides

1. 1You pressed send, so it is from you — even on a record assigned to somebody else, because you are the one who can answer the reply today.
2. 2Nobody pressed send, but the message belongs to a lead or an order: it is from the agent that record is assigned to. A quote resolves through its lead; an invoice through the agent it was raised for.
3. 3Neither applies, or that agent has no mailbox yet: it comes from the brokerage's own account.

The second rule is the one that matters most. Follow-ups, drip steps and status updates are the bulk of what a customer receives, and they used to come from a different address than the conversation the customer was already having.

Sending as the brokerage

The From selector still offers the company, the dispatch desk and your team. Picking one changes the name the customer sees and where replies go — the message still leaves through your mailbox, so it is properly signed and a copy still lands in your Sent folder.